Originally published at aindreas.com. You can comment here or there.
Go see me Ste Patrick’s festivities round up first
Wouldn’t have believed this if it hadn’t been all over the Irish Times today.
Background: The Black and Tans were paid thugs imported by Britain to stamp out the popular rebellion in Ireland in the early 20th century. Think the fore runners of fascism and the gestapo.
… But! Nike have released a special edition Nike sneaker (for March 2012) called the Black and Tan for Saint Patrick’s Day.. Unbelievable. Who in their right mind etc… Can you imagine Nike bringing out a sneaker themed on fascism (ophs, they just did) … There’s other easy comparisons that you could say besides fascism (already inferred) but I rather not offend folks (more than I have) with flippant comparisons. Seriously if you are gonna release a shoe for Ireland’s National Holiday, the one name you don’t call it is Black and Tan (, or anything drink related (Irish folks don’t like stereotypes as much as the next person for that matter. Seemingly they brought out a Guinness sneaker too! ). I want to know the fools in Nike responsible for the mess, I mean it’s Basic Advertising 101: Not To Do!
Anyhow expect a drop in sales in Nike in Ireland! And I know what the talk in the pubs will be tonite!
Update: was reminded of another prominent recent promo campaign that was pulled almost immediately. I think it’s a case of poor management that doesn’t vet the ads, ie more money than sense Am sure Nike didn’t mean to offend, still it’s more for folk doing thesis on PR faux pas. A college undergrad. interviewed me during the week on promotion v advertisement for her thesis, coincidentally between the two PR fracas. Looking forward to reading her essay… 
Update 14 March:
Newsy have a good round up of the fraca.
Thanks Matthew
Update with CNN:
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One of the ads:

Nike Black and Tan sneakers for Saint Patrick's Day! Saint Patrick currently rolling in his grave.
The notorious Black and Tans:
Some Ste Patrick’s stuff:
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